Chip Heath & Dan Heath [1 decade ago]
Download or Read Online Made to Stick - Chip Heath & Dan Heath free eBooks (PDF, ePub, Mobi), NEW YORK TIMES BESTSELLER • The instant classic about why some ideas thrive, why others die, and how to improve your idea’s chances—essential reading in the “fake news” era.
BONUS: This edition contains an excerpt from Chip Heath and Dan Heath's Switch.
Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas—entrepreneurs, teachers, politicians, and journalists—struggle to make them “stick.”
In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits.
Made to Stick will transform the way you communicate. It’s a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice.
Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas—and tells us how we can apply these rules to making our own messages stick.
Are you looking for Ebook Made to Stick? You will be glad to know that right now a Made to Stick PDF is available on our online library. With our online resources, you can find Made to Stick or just about any type of ebooks, for any type of product. Read Online Made to Stick eBook here.
We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with eBook Made to Stick. To get started finding Made to Stick, you are right to find our website which has a comprehensive collection of ebook listed. Our library is the biggest of these that have literally hundreds of thousands of different products represented. You will also see that there are specific sites catered to different product types or categories, brands or niches related with Made to Stick eBook PDF. So depending on what exactly you are searching, you will be able to choose ebooks to suit your own needs.